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Opportunity

Counter prices

Up to £26,000a year

Your average sale is £6.40; the bakeries around you average £6.90. With a queue at the counter, that gap is worth up to £26,000 a year.

Where you stand

Most reviewed nearby

  • E5 Bakehouse1,894
  • Pophams1,210
  • FORNO402
  • In-store bakery, Well Street260
  • A café counter on Mare Street141
  • A patisserie on Broadway Market88

You hold 318 reviews.

Price bands nearby

  • £2
  • ££4

What we make of it

You have a queue at the counter and the second-best rating on the street, so a small rise would lose only the customers who choose on price, and the street already has cheaper options for them. Closing half the gap is worth up to £26,000 a year. We'd size it properly before you change anything.

What it rests on

  • Average selling price: £6.40
  • What the street charges: £6.90
  • Jobs in a busy week: 2,800

What it assumes

  • The queue holds: 23p more a sale on 9,400 counter sales a month is about £26,000 a year.
  • Counter only. Wholesale prices to your cafés stay as they are.
  • You could lose up to 669 sales a month before it cost you anything.

Next

Add it to your growth plan and an analyst sizes it properly: what it's worth, what it assumes, what could go wrong. Then it's your call.

What would sharpen it

What do your five best sellers sell for today?

Answer it